--- title: 3 Types of Content in Insurance Sales That Work Right Now description: 3 Types of Content in Insurance Sales That Work Right Now image: https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20vibrant%20social%20media%20post%20showcasing%20a%20graphic%20of%20a%20stormy%20sky%20with%20dark%20clouds%20and%20lightning%20Below%20the%20dramatic%20backdrop%20bold%20text%20reads%20Last%20nights%20hailstorm%20caused%20over%203%20million%20in%20property%20damage%20across%20City%20Next%20to%20it%20an%20il-1.png --- # 3 Types of Content in Insurance Sales That Work Right Now ![](https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20vibrant%20social%20media%20post%20showcasing%20a%20graphic%20of%20a%20stormy%20sky%20with%20dark%20clouds%20and%20lightning%20Below%20the%20dramatic%20backdrop%20bold%20text%20reads%20Last%20nights%20hailstorm%20caused%20over%203%20million%20in%20property%20damage%20across%20City%20Next%20to%20it%20an%20il-1.png) - August 19, 2025 ![Taylor Dobbie](https://www.theinsurancesoup.com/hubfs/tacobot/153012713_10157873759562039_1569796885355682058_n.webp) [ Taylor Dobbie ](https://www.theinsurancesoup.com/blog/author/taylor-dobbie) # 3 Types of Content in Insurance Sales That Work *Right Now* The insurance market in 2025 is loud, crowded, and more competitive than ever. Carriers are tightening guidelines. Rates are climbing. People are skeptical. Translation: The old “Call me for a quote” post isn’t going to cut it anymore. If you want to win attention (and business) online, you’ve got to post content that makes people stop scrolling, lean in, and *start the conversation with you*. Here are **three content types** that are working *right now* for insurance sales — and why they convert without feeling salesy. --- ## 1. The **“This Just Happened”** Post These posts tap into timely, real-world events — the kind your audience can imagine happening to them — and explain them in plain English. Why it works: It’s relevant *today* It educates without boring them with jargon It positions you as the local, in-the-know expert Example: “Last night’s hailstorm caused over $3 million in property damage across [City]. Here’s what most homeowners don’t realize: if your roof is more than 10 years old, your payout could be reduced by up to 50%. When’s the last time you checked your policy?” *Pro Tip:* Always tie the event back to a “What would you do?” question. It gets people thinking — and DM’ing you. --- ## 2. The **“One Thing I’d Never Do”** Post This style works because it flips expectations. When you make a bold, personal statement, people pay attention — especially if it goes against “common sense.” Why it works: It creates curiosity (“Wait, why not?”) It positions you as an insider with behind-the-scenes knowledge It subtly highlights your expertise without bragging Example: “As an agent, there’s one thing I’d *never* do: rely on my homeowners policy to cover my jewelry. Why? Most standard policies only cover $1,500 for theft — even if the ring is worth $10,000. That’s a $8,500 surprise most people don’t want.” *Pro Tip:* Pair this with a quick tip or solution so people see you as the problem-solver, not just the bearer of bad news. --- ## 3. The **“Bad Advice You’ve Heard”** Post There’s a lot of outdated or downright wrong insurance advice floating around. Busting myths gets engagement *and* builds trust. Why it works: It sparks conversation (and sometimes debate) It educates while showing you’re not just another “order taker” agent It makes people realize they could be at risk Example: “‘Always pick the cheapest premium.’ That might have worked 20 years ago. In 2025? That’s how you end up with a $5,000 deductible and no water damage coverage. The lowest price isn’t a win if it costs you everything when you file a claim.” *Pro Tip:* End with an invitation to check their policy. Something casual like: “Want me to spot-check your coverage for hidden gaps? DM me — no strings.” --- ## The Takeaway In today’s market, attention is currency. You can’t afford to waste it on generic posts that blend into the feed. Instead, create content that is: **Timely** (happening now) **Personal** (your take, not corporate fluff) **Educational** (teaches without boring) Do that, and you won’t just get likes — you’ll get conversations that turn into clients. ## Related Articles Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. 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