Lets talk audience ownership and how important it is.
There are 4 insurance agents in your town. All of them are doing SOME kind of marketing. Direct mail, social media, billboards, telemarketing, leads.... SOMETHING
Direct mail is expensive billboards are expensive and do not work unless you're in the bayou or the sticks from what I am told. Leads are expensive and not high intent.
That leaves social media.
Now while you can do lead gen on social media and do it inexpensively, the reality is it still costs more than some of the more old school ways that many old timers built their books on back in the day. Business walks, door knocking, referrals, events - all that kind of stuff STILL works to a degree and there are agents out there that are killing it. But each and every one of those avenues are one conversation at a time. They're GREAT though because they're real. Real people having real conversations and developing real relationships, rapport, and chemistry.
So how can we SCALE that old school relationship driven feel that works so well and is so inexpensive? Enter social media group ownership.
Social Media group ownership allows you to be in front of the people who may do business with you day in and day out. It allows your prospects to get to know you slowly, over time, in a real, non-pressured, authentic way.
And when they're ready to talk (and they do all eventually become ready to talk), they're talking to you. Coming to you in fact.
I have 5-10 agents in my DMs by noon EVERY SINGLE DAY asking me "Can you tell me more about (insert product)?" And it's not because I emailed them. It's not because they clicked on an ad. It's not because they got my mail. It's not because I bought them as a lead. It's because they're looking to improve and know we can help.
It also doesn't hurt that we have a LOT of people in here that recommend us and have had tremendous success with us.
Now when YOU own a community online and you have people in there that know, like, and trust you and return each day to be "infotained", it just becomes a matter of time until they're going to want to talk to you. ESPECIALLY as the group grows and there are more of your clients in there, who, anytime insurance comes up, are loving all over you.
It's how this game works.
Almost every other marketer in our space fails to recognize it, understand it, or even consistently try it, yet it's the most cost-effective, fun, and honestly, the easiest way to grow a brand and community of people who have strong feelings about your business.
It's a long play but one that is worth every second invested if you're here for the long haul.
We have agents that are doing $30-50k in premium a month for free right out of community groups they built on the back of our blueprint. You can too. For less than the cost of one household's commission.
You should check out how the sausage is made and start making your own. Grab our blueprint on how to run a successful group on social media for your Agency here and learn, not only how to write a ton of insurance from your own little kingdom, but how to monetize the audience in a dozen other ways to help aid in your marketing budget, payroll, or just be some extra cashola to bring home to the family.
It's worth the sauce.