Insurance Soup Blog
'Tis the season for sprucing up and standing out! We decorate our homes and scour the internet for the ugliest sweaters to celebrate the holidays, so why wouldn't we do our best to make our agency websites and social media accounts festive as well? Since more and more people are doing their shopping online, especially this year, getting your business prepared for the holidays is more important than ever.
There are a few easy ways to add some seasonal flair to your social posts, your emails and your website, and they'll no doubt put your customers in the holiday mood.
BRING ON THE FESTIVE AESTHETICS
Adding some holiday imagery to your website and social media is a quick, easy and cheap way to tell people you're ready to do holiday business with them. When a customer goes to your website and sees that it's been recently updated, they know that you're tuned in and available online to assist them. And the more often you update your site, the higher it will appear in the Google search ranking. This doesn't need to be a major undertaking. Simply snap a pic of your staff in some holiday garb and add some holiday clipart to your home page and you're ready to go.
Providing some special holiday offers and discounts is an excellent way to get attention this time of year. Not only are you showing customers that you're looking out for them by offering great deals, but it also creates an opportunity for you to promote yourself. Design posts around your limited-time holiday offers and be clear about what value you're bringing to the customer and how it sets you apart from your competition.
BE FULLY READY TO DO BUSINESS ONLINE
Statistics show that 80% of people do some research on the products they're going to buy AND where they're going to buy them this time of year. And since we're always on the go, this means people want to be able to shop online from their phones. Make sure you're business accepts all types of mobile payments so that the shopping experience is as quick and convenient as possible for your customers.
GIVE TO THOSE IN NEED
Choose a local charity that you believe in and host a holiday fundraiser to benefit it. Post details and links to the charity of your choice online and in your social media feeds so that customers know where they can help. Whether you're collecting coats for a local shelter or hosting a food drive for a local food pantry, you'll be raising awareness, getting customers involved and helping others in your community at a time of year when it's most needed.
HOST A HOLIDAY GIVEAWAY
Promoting your business with giveaways this time of year is a brilliant way to get some traffic to your site and social media because who DOESN'T want to rake in free stuff for themselves or to regift to someone they love. Don't feel like you have to break the bank, but you're giving away a big ticket item and raising some hype about it, people will keep coming back to your site to see if they've won.
If you're looking for some extra traffic to your site so that you can end your company's year on a high note, these are some easy and foolproof ways to get people to stop by and engage with you online. Keep it light, festive and cheery and you'll see a snowball effect (no pun intended) in no time!