Data is king.
Let me repeat that.... DATA IS KING!!!
If you’re spending $1k... $2k... $3k a month on leads and only focused on writing the business immediately and then plugging that into your carrier based system for x dates, you’re pissing away thousands of dollars of commissions sitting there for leads you already paid for.
Let me fill you in about how carriers work. I’ve spent many hours on the phone with CEO’s, heads of marketing, heads of product distribution and many others on the corporate level in regards to why what they are doing on the marketing side isn’t working.
Follow along with me, it’ll piss you off.
In order for a carrier to make a move to where changes are made, it’s a slow and dragged out process.
- Someone brings it up in a meeting.
- Next, that gets taken to their superior.
- Then, that manager waits until the next meeting to discuss what has caught their attention.
- If they do a good enough job explaining it, it then gets taken to the executive level.
- They then want to hear it first hand.
- If they like it, they pass it off to other departments.
- Marketing gets involved.
- Compliance gets involved.
- They take their sweet time and if they don’t understand how something works, it’s shot down.
- If they DO like it, it gets passed back up and approved.
BUT that doesn’t mean anything just yet.
They THEN Beta test it with X amount of agents, wait for results, analyze everything and then maybe come up with a game plan. By this time, in most cases, whatever they were originally considering in the first place is outdated and there’s a newer and better way. So they finally roll it out and guess what? You get some new “tool or feature” that is behind the times, yet again.
“But Taylor I’m a 1099 contractor. I decide what I want to do as I’m my own boss!”
If you have to wait for approval or if you're told you can’t grow your business because they simply don’t understand how you’re doing so, you’re under their control.
We talked with one of the largest national carriers a couple years back about bringing all their agents the CAC marketing education. It would have been a multi million dollar a year contract and we walked away. They wanted to tell us how to structure it, how to teach it, and what to and what not to teach agents so that they had control.
We aren’t about being told what to do and especially with our own company and reputation. So we walked.
The day you decide to take the reins and control your own fate is when you’ll finally have someone who’s looking out for YOUR best interest. Until then, you’ll always be relying on someone else who’s got their interests in mind before yours.
Stick that in your pipe and smoke it.
PS: According to your carrier, the pipe you chose is non compliant so please choose your pipe appropriately.
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