---
title: Insurance Soup
description: Insurance Soup is a comprehensive resource hub designed to support insurance agents and brokers in growing their businesses. Founded in 2015 by industry professionals Michael McCormick and Taylor Dobbie, the platform offers a suite of services and tools tailored to the needs of insurance professionals.
---

[Insurance Industry Vendor Research Spot ](https://www.theinsurancesoup.com/vendor)

# [Insurance Soup](https://www.theinsurancesoup.com/vendor/insurance-soup)

 Written by [Taylor Dobbie](https://www.theinsurancesoup.com/vendor/author/taylor-dobbie) | May 20, 2025 7:05:09 PM

**Insurance Soup** is a comprehensive resource hub designed to support insurance agents and brokers in growing their businesses. Founded in 2015 by industry professionals Michael McCormick and Taylor Dobbie, the platform offers a suite of services and tools tailored to the needs of insurance professionals.[LinkedIn](https://www.linkedin.com/company/insurance-soup?utm_source=chatgpt.com)[theinsurancesoup.com](https://www.theinsurancesoup.com/the-collective-agency-council-about-us?utm_source=chatgpt.com)

### Key Offerings

- **Lead Generation & Marketing**: Provides training and strategies to help agents master social media, generate leads around the clock, and develop referral partnerships.[theinsurancesoup.com+1theinsurancesoup.com+1](https://www.theinsurancesoup.com/?utm_source=chatgpt.com)
- **Virtual Assistants**: Through Agency VA, offers access to bilingual, college-educated virtual assistants, both licensed and unlicensed, to streamline agency operations.[theinsurancesoup.com](https://www.theinsurancesoup.com/agency-va?utm_source=chatgpt.com)
- **Agency Development**: Assists agents in establishing independent agencies, offering access to multiple markets, competitive compensation plans, and robust marketing support.[theinsurancesoup.com](https://www.theinsurancesoup.com/?utm_source=chatgpt.com)
- **Data Analytics**: Utilizes platforms like Donna to enhance customer retention, loyalty, and overall experience through data-driven insights.
- **Community Engagement**: Hosts a vibrant Facebook group with over 57,000 members, fostering a community of shared knowledge and support.[Facebook+4theinsurancesoup.com+4theinsurancesoup.com+4](https://www.theinsurancesoup.com/?utm_source=chatgpt.com)

For more information, visit their official website: [theinsurancesoup.com](https://www.theinsurancesoup.com/).

[View full post](https://www.theinsurancesoup.com/vendor/insurance-soup)

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