If you’re exploring ways to grow your business through better leads, automation, and referral systems, you may have come across both LARA and the Collective Agency Council (CAC). While they’re built on the same proven strategies, they serve two very different types of business owners.
The simplest way to understand the difference?
CAC teaches you how to do it. LARA does it for you.
Let’s break that down.
CAC is a self-guided training program designed for business owners who want to be hands-on. Inside CAC, you learn:
How to generate consistent leads
How to build automation systems that save time
How to create referral systems that grow your business organically
CAC gives you the playbook. You’re taught the strategies, frameworks, and tools—but the execution is up to you. This is ideal if you enjoy learning, testing, and building systems yourself and have the time to implement what you’re taught.
LARA uses the same strategies taught in CAC, but with one major difference:
You don’t have to build or manage them yourself.
Instead of learning how to set up lead generation, automation, and referral systems, LARA executes those systems on your behalf. The strategy is already proven—you simply benefit from it without needing to handle the technical setup or ongoing management.
Think of it like this:
CAC is learning the playbook—studying the strategy, understanding each move, and running the plays yourself.
LARA is having a professional team run the plays for you—using the same strategy, but without the workload.
Both paths lead to growth. The right choice depends on how involved you want to be.
Choose CAC if you want to learn the systems, enjoy implementation, and prefer a do-it-yourself approach.
Choose LARA if you want results without the setup, management, or learning curve—and would rather focus on running your business.
LARA and CAC aren’t competitors—they’re complementary solutions built for different needs. Whether you want to learn how to build powerful systems or have them built and run for you, both options give you access to the same proven strategies.
The real question is simple:
Do you want to run the plays yourself—or have someone run them for you?