The insurance market in 2025 is loud, crowded, and more competitive than ever.
Carriers are tightening guidelines. Rates are climbing. People are skeptical.
Translation: The old “Call me for a quote” post isn’t going to cut it anymore.
If you want to win attention (and business) online, you’ve got to post content that makes people stop scrolling, lean in, and start the conversation with you.
Here are three content types that are working right now for insurance sales — and why they convert without feeling salesy.
These posts tap into timely, real-world events — the kind your audience can imagine happening to them — and explain them in plain English.
Why it works:
It’s relevant today
It educates without boring them with jargon
It positions you as the local, in-the-know expert
Example:
“Last night’s hailstorm caused over $3 million in property damage across [City]. Here’s what most homeowners don’t realize: if your roof is more than 10 years old, your payout could be reduced by up to 50%. When’s the last time you checked your policy?”
Pro Tip:
Always tie the event back to a “What would you do?” question. It gets people thinking — and DM’ing you.
This style works because it flips expectations. When you make a bold, personal statement, people pay attention — especially if it goes against “common sense.”
Why it works:
It creates curiosity (“Wait, why not?”)
It positions you as an insider with behind-the-scenes knowledge
It subtly highlights your expertise without bragging
Example:
“As an agent, there’s one thing I’d never do: rely on my homeowners policy to cover my jewelry. Why? Most standard policies only cover $1,500 for theft — even if the ring is worth $10,000. That’s a $8,500 surprise most people don’t want.”
Pro Tip:
Pair this with a quick tip or solution so people see you as the problem-solver, not just the bearer of bad news.
There’s a lot of outdated or downright wrong insurance advice floating around. Busting myths gets engagement and builds trust.
Why it works:
It sparks conversation (and sometimes debate)
It educates while showing you’re not just another “order taker” agent
It makes people realize they could be at risk
Example:
“‘Always pick the cheapest premium.’ That might have worked 20 years ago. In 2025? That’s how you end up with a $5,000 deductible and no water damage coverage. The lowest price isn’t a win if it costs you everything when you file a claim.”
Pro Tip:
End with an invitation to check their policy. Something casual like: “Want me to spot-check your coverage for hidden gaps? DM me — no strings.”
In today’s market, attention is currency.
You can’t afford to waste it on generic posts that blend into the feed.
Instead, create content that is:
Timely (happening now)
Personal (your take, not corporate fluff)
Educational (teaches without boring)
Do that, and you won’t just get likes — you’ll get conversations that turn into clients.