Insurance Soup Blog
Investing in cost-effective promotional items for your agency to give out to clients and prospects is a great way of creating brand awareness and helps to build a solid customer base while driving customer loyalty. Having a branded item from your agency helps the consumer recall your name and your business for months after your interaction took place. If the item is something thoughtful, useful and well made, it's something your client could keep on hand for years.
Most businesses lean toward a promotional item that can be used daily or at least on a regular basis. Things like pens, calendars and mouse pads are popular but for more impact, your business might want to be a bit more creative. We think the following items bring a unique flair to promotional giving and will bring your agency a broader impact.
1. STUFFED ANIMALS
Ok, this may not make much sense at the jump, but what's the main thing people love to talk about? THEIR KIDS. That makes a stuffed animal an excellent conversation starter AND a bit of a suck-up item as well. If you have an animal in your logo or as a brand mascot, research the cost of some promotional stuffed animals to throw at a client or prospect to bring home for their kids. There's a good chance that that stuffed animal will be around for a long time.
2. PORTABLE PHONE ACCESSORIES
We've all found ourselves in desperate need of a cell phone charger at one time or another. Whether you're on the road or you're home and all of yours have mysteriously disappeared, everyone needs a few extra ways to get a charge on the go. Whether it be a portable charger or an adapter for your car, these are great, everyday, REALLY useful options for promotional items.
3. TRAVEL COFFEE MUG
People are serious about their coffee these days and many don't leave home without it in the morning. Giving clients a promotional travel coffee mug means you're helping them save money by making coffee at home in the mornings and it also means they'll be thinking of you as they get their morning pick-me-up.
An umbrella, especially a high-quality, compact one, makes an excellent promotional gift for any client. Something that they can keep in their car, or even in their work bag, that they can quickly grab in the event of unexpected rain means they'll be thinking of you and silently thanking you for keeping them dry.
5. REUSABLE SHOPPING BAG
Ok, it's not sexy, but guess what... throwing one or two of these babies in the back of your car can be a real game changer when it comes to saving some extra change and saving the planet every time your client goes shopping. And if it's insulated?? HELLO! That baby might just become a brand new part of your client's regular beach gear.
6. HAND SANITIZER
Since March, hand sanitizer has become a seriously hot commodity. People are being sure to have enough sanitizer on hand and readily available wherever they go. This means that branding travel sized hand sanitizers is a huge win right now since people simply can't have too much of it.
7. USB FLASH DRIVE
This is another item that may not seem like an every day one, but when you're in need of one, you're REALLY in need of one and it seems like there's never one around. Having a branded USB drive to give to clients shows that your agency is tech-forward and is there to help you transfer files whenever you need to.
8. INSULATED WATER BOTTLE
Since Yeti and Hydroflask have stepped onto the scene, keeping your drinks cold for as long as possible is all the rage, and since these are expensive products, providing customers with a comparable promotional item will turn heads. Do your research on price to make sure the quality is good enough for the cost and see how your clients and prospects respond to getting one. No one will ever turn one of them down.
9. REUSABLE STRAWS
Paper straws are one of the latest victims in the quest for the world to go paperless. And rightfully so. But that doesn't mean people don't miss the comfort of a straw that doesn't disintegrate 5 minutes into an unsweetened iced tea. Branding packs of 3 or 4 plastic or stainless steel reusable straws is a great way to get clients and prospects grabbing for your item non-stop whether they're home or on the go.
10. BUSINESS CARD HOLDER
Investing in and branding some durable business card holders is a great idea because it becomes a talking point when your client pulls it out to give a card to one of their contacts. They also show your clients that you know they're out there doing business the same as you are, which creates an even playing field and fosters trust.
If you're looking for promotional items for your business, you should always consider something that ties in with the products you sell, first and foremost. If you can't find a direct link, going with something from this list is sure to have your clients sticking with your agency for the long haul and will have your prospects calling you to close business.