The biggest mistake agents make is treating December like a dead month.
It’s not dead. It’s quiet.Its not even quiet. It's quiet-ISH. 
And quiet months are the ones that let you build.

If you follow this day-by-day plan, by the end of December you’ll have:

• A full year of content
• A complete scripting library
• Your agency SOPs and workflows documented
• Drip sequences for every situation
• A 2026 operating plan, KPI dashboard, and accountability system

This is the December Agency Build-Out Plan — one hour a day, 20 workdays, and you come out the other end with the infrastructure of a seven-figure agency.

Let’s break it down.

WEEK 1: Build Your Entire 2026 Content Machine (Days 1–5)

These first 5 days build your visibility engine for the entire year.

Day 1 – Build Your 12-Month Social Content Calendar

Copy/paste this prompt:

Build a full 12-month content calendar for my insurance agency for 2026.
Include:
• Monthly themes
• Weekly topics
• 3 sample social posts per week
• Hooks
• Captions
• CTA ideas
• 2 emails per month
• Seasonal/holiday content
Tone: warm, helpful, confident, conversational. Format in a clear table.

Day 2 – Build 12 Months of Email Topics + Drafts

Prompt:

Create 24 email topics and 12 fully written monthly emails for an insurance agency. Make them educational, personal, and value-driven.

Day 3 – Build 60 Engagement Posts for Social

Prompt:

Write 60 high-engagement social posts for an insurance agent. Mix humor, storytelling, value, myths, behind-the-scenes, and client moments.

Day 4 – Create 30 Video Scripts for Reels/TikToks

Prompt:

Create 30 short-form video scripts for an insurance agent. Each script should be 20–30 seconds, clear, and conversational.

Day 5 – Build 12 Monthly Newsletter Templates

Prompt:

Create 12 newsletter templates for an insurance agency, one for each month of 2026. Include sections, topics, and sample copy.

End of Week 1:
Every agent now has 12 months of content DONE and ready.
This alone saves them 150+ hours in 2026.

WEEK 2: Build Your Complete Script Library (Days 6–10)

These 5 days create your communication engine — the way your agency speaks.

Day 6 – Renewal, Rate Increase & Upset Client Scripts

Prompt:

Create renewal scripts (normal, moderate rate increase, large rate increase), plus upset-client scripts for text, email, and phone.

Day 7 – New Lead Intake + Quote Follow-Up Sequences

Prompt:

Build a new-lead intake script plus a 10-touch lead follow-up sequence (4 texts, 4 emails, 2 voicemails over 14 days).

Day 8 – Cross-Sell Scripts for All Product Lines

Prompt:

Create cross-sell scripts for Auto → Home, Home → Umbrella, Renters → Auto, Auto → Life, Business → Benefits. Include transitions & objections.

Day 9 – Referral Ask Scripts for Partners & Clients

Prompt:

Write referral ask scripts for clients, realtors, lenders, accountants, contractors. Include text, email, and voicemail versions.

Day 10 – Win-Back Scripts for Lost Quotes & Lapsed Clients

Prompt:

Create a full win-back script pack for lost quotes and lapsed clients (texts, emails, and voicemail scripts).

End of Week 2:
Your entire team now speaks with consistency, clarity, confidence, and charm.
No improvisation. No inconsistency. No guessing.

WEEK 3: Build Your SOPs & Agency Playbooks (Days 11–15)

This week builds your operations engine — the structure behind your success.

Day 11 – Build Your Agency SOP Library (Part 1)

Prompt:

Create SOPs for: new lead handling, quoting, documentation, and renewal workflows. Include purpose, step-by-step, tools, and responsibilities.

Day 12 – Build Your Agency SOP Library (Part 2)

Prompt:

Create SOPs for: rate increase handling, cross-selling, client onboarding, claims updates, and retention strategies.

Day 13 – Build Your Daily & Weekly Agency Rhythm

Prompt:

Create a daily operations checklist, weekly team meeting agenda, and a morning huddle structure for an insurance agency that focuses heavily on X and Y.

Day 14 – Build Your Referral Partner Playbook

Prompt:

Build a full referral partner playbook including scripts, outreach cadence, nurture sequence, expectations, and value exchange ideas. List out different referral partner types an Agent looks to have and build out how to earn and keep them. 

Day 15 – Build Your New Hire Onboarding Guide

Prompt:

Create a 30-day onboarding plan for new insurance agents or CSRs, including training topics, assignments, scripts, and check-ins.

End of Week 3:
Your agency is officially systemized.
New hires ramp faster.
Veteran staff becomes more consistent.
Your processes are FINALLY documented.

WEEK 4: Build Drip Sequences, Automations & Your 2026 Operating Plan (Days 16–20)

This week creates your automation engine and your 2026 strategy engine.

Day 16 – Build a 6-Month Lead Nurture Sequence

Prompt:

Create a 6-month lead nurture sequence for an insurance agency. Include 12 emails, 6 texts, and soft call-to-actions. Warm, helpful tone. Written like a marketing copywriter

Day 17 – Build a 90-Day Cross-Sell Sequence

Prompt:

Build a 90-day cross-sell sequence for existing clients. Include monthly emails, biweekly texts, and seasonal offers. Be sure to leave no stone unturned. Make them extremely well written and enticing. Lean into benefits and solutions based copy. 

Day 18 – Build Renewal Warm-Up & Win-Back Automations

Prompt:

Create a renewal warm-up sequence (45, 30, 15, 7 days) and a lost-quote win-back sequence (7, 30, 90 days, 6 months). Write it like an award winning sales trainer and copywriter speaking to clients and prospects located in (insert your state) 

Day 19 – Build Your Referral Engine

Prompt:

Build a referral engine including a referral drip campaign, appreciation touches, partner calendar, and automated follow-up messages. Be sure to make it enticing and follow all the rules that the insurance industry has in (insert your state) 

Day 20 – Build Your Full 2026 Agency Operating Plan

Prompt:

Build a full 2026 business plan for my insurance agency.
Include:
• Quarterly goals
• KPI dashboard
• Leading & lagging indicators
• Monthly focus areas
• Weekly tasks for sales & service
• Accountability structure
• Growth plan
• Hiring plan
• Retention plan

End of Week 4:
You now have a full year plan, automation sequences, nurture campaigns, and referral systems ready to fire.

The Result: You Walk Into 2026 With an Agency Most People Won’t Build in 5 Years

You now have:

✓ 12 months of content
✓ A full script library
✓ Complete SOPs
✓ Drip campaigns for every situation
✓ A referral engine
✓ A 2026 operating plan
✓ A structured agency rhythm

This is what a real agency looks like.
This is what leverage looks like.
This is what starting a year with momentum feels like.

And you built all of it…

in 20 hours
over 20 workdays
using free prompts
and the AI sitting right in front of you.

BECAUSE YOU SUBSCRIBED TO THIS SILLY LITTLE NEWSLETTER WHERE WE TRY AND HELP YOU BE BETTER!