Insurance Soup Blog
Being BUSY is the theme of the holiday season. You're busy. Your clients are busy. Santa and his elves are busy. Still, the holidays are ripe with opportunities for creating fun content and connecting with clients over social media so you and your agency would be smart to make some time to capitalize on some of those opportunities.
The term "creating content" makes most non-content creators very uneasy. They worry that they need high tech audio visual equipment or that they need to focus on back end analytics to get the most out of their content and it couldn't be further from the truth. Social media has made it easier than ever to make fun videos and posts that are simple to make and sure to engage your clients
CREATE A HOLIDAY VIDEO
We've all seen tons of viral videos made by businesses over the years. Videos are easy to make straight from a phone and can be uploaded to social media feeds quickly. We're not saying that your aim should be to get 1 million views, but a video is a great chance to get creative and show your agency's personality. Whether it be something funny like a parody of Mariah Carey's "All I Want For Christmas Is You" or your agents dressed as reindeer with someone at the helm dressed as Santa, clients love seeing a business that isn't afraid to show their personality.
CREATE A THEMED SERIES OF POSTS
Carefully thought-out themed posts are a great way to get clients responding on social media, especially this time of year. Posts can be serious in nature, like a weekly highlight of a local charity and how your clients and followers can help. Or posts can be nostalgic by having staff members highlight their favorite Christmas memory and asking followers to share their own in the comments. Posts can be silly too! You can run polls on your page by asking different holiday-themed questions to see what people submit for answers, like "Who would win in a fight? SANTA OR FROSTY?"
CREATE POSTS FEATURING STAFF CHRISTMAS LISTS
You can choose a staff member to list their holiday wish lists or favorite holiday gifts and ask clients to post what they're hoping to find under the tree. This leads to other, longer post topics like having staff members write about "The Best Gift You Ever Gave Or Received" or creating lists like "The Best Gifts For Moms and Dads" as chosen by your staff.
STAFF HOLIDAY MOVIE PICKS
You'll quickly find that people like to weigh in as soon as you or someone in your staff calls something "THE BEST". Everyone has their favorite holiday movie tied to their own memories of growing up and they're usually passionate about it! Having each staff member pick and highlight their favorite holiday movie and why will create buzz in the comments and lead to some lively conversation.
These are just a few ways to get some funny and creative out there and to stay in touch with clients over the next few weeks. Only you know what your clients will respond to best. Put some thought into it and don't let your feeds go silent because you're overwhelmed with the rest of the holiday rush or you could be missing out on key opportunities for making great content.