Insurance Soup Blog
If you've ever ordered something from Amazon, you know what it's like to get emails asking you to review your purchase. Even if your purchase is a box of disposable silverware, they want it reviewed. You may wonder why Amazon's all up in your business about reviewing a $4.99 box of plastic forks. They're just forks, right? Yes, but no.
Businesses want you to review their product and your experience with their business because other customers will base their orders off your feedback. Studies have shown that as many as 90% of consumers read online reviews before making a purchase or visiting a business, and they're willing to spend as much as 30% MORE at a business with "excellent" reviews. So Amazon wants your review of those plastic forks, because it's going to help build trust in their brand and highlight the experience their customers can expect from them.
You want your customers to do the same. You don't have to go after your customers with the full court press the way Amazon does, but you definitely want to get as many of them to leave online reviews for your agency as you can. Here are some ways to make that happen:
GIVE THEM A PLACE TO REVIEW YOU
If you're looking for online reviews, it means there's a place for your customers to leave you one. That means you'll want to showcase it on your website and include links to where customers can review you in the emails you send and on your social media feeds. Also, including a "call to action" on those mediums is extremely important. Have "LEAVE A REVIEW" buttons and links clearly marked so that your customers can easily add their insights when they're ready.
Don't be shy when it comes to asking customers to review you online. Post up signs in your office. Send emails asking for a review after important interactions with your agency. Include posts in your social media feeds asking customers to head to your site to leave their thoughts about the service you've provided them with. Sometimes all someone needs is a little nudge and you'll get valuable feedback for your business.
TELL THEM WHAT OTHERS HAVE SAID
People love a testimonial and they love a shout out. Showcasing a great review from a past customer is another way to get people to leave their thoughts on your site. Especially when someone sees that you're sharing customer thoughts on your Facebook or Instagram pages, customers are likely to be more motivated to get in on the action.
Ah, the old, you scratch my back and I'll scratch yours. Offering your customers something to leave a review is a typical but great way to get them to do so. Have ongoing raffles that customers can gain entries for when they leave a review. Dangle special coupons or discount codes for clients if they leave a review. Maybe offer a a cool promotional gift for people who post their feedback on your site.
Online reviews are also a good incentive to keep your staff on their toes because your aim is to get POSITIVE feedback. The better the experience is at your business, the more positive feedback you'll get. And the more positive feedback potential customers see online, the more new customers will be drawn to do business with you.