Insurance Soup Blog
Getting your foot in the door in any profession requires pretty much the same formula for success. Equal parts time, commitment and hard work will eventually pay off. But what if you're an agent just starting out and time is something you haven't accrued yet? Instead of feeling like you're behind the 8 ball, accentuate what you ARE bringing to the table and that's your drive to learn, your experience with technology and your hunger for success.
Still, all those things together don't get you leads unless you're properly using them to do so. But don't worry, this is where you've got a leg up! Here are a few tips for new agents (and hey, they'll work for experienced agents too!) to get the leads you need so you can start closing business.
1. ACCENTUATE THE SOCIALS
If you're starting out in the industry fresh out of college, you're already light years ahead of some agents when it comes to social media. Put your tech savviness to good use by researching which social platforms will be the best to reach the clients you want to attract. Instagram, Facebook and Twitter all have free access for business accounts with features that give you valuable insight to data on the backend. This is something that helps you hit the ground running.
2. SPEAK TO YOUR PEOPLE
If you're in your 20s and 30s, you might know a lot of people who haven't really been educated on the value of insurance and you've probably got some level experience with making videos on your phone. Making informational videos that appeal to younger generations who are in need but not in the know is a great way to pique interest in your business.
3. GET TO KNOW SEO - STAT!
SEO stands for Search Engine Optimization which, simply put, is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. You want for your name and your agency to show up EARLY in local online searches for whatever you're selling so people find it first. There are a few different ways to implement SEO on your website and in any content you put out on it, so if you don't have the time to learn how to use it yourself, invest in either some SEO training courses or consult with someone who can get you on the right path.
4. PROCESSES MAKE PERFECT
When it comes to prospecting, there are plenty of daily, weekly or monthly processes that agents use, but finding the process that works best for you will depend on factors unique to you and your business. For starters, create a document that helps you track the efficiency and success of whatever prospecting processes you're trying so you can examine what's working and what isn't. As long as you're setting goals, staying organized and keeping track of your progress, you'll find what works best for you!
These tips should help get any newbie into their comfort zone when it comes to prospecting for insurance leads. Just be sure to keep your eyes open at all times and the stuff you learn from the best in the business, combined with all of the new experience you're bringing to the table, should get you well on your way to success!