Let’s talk about what doesn’t move the needle in the summer.
Posting another “Call me for a quote!” with a stock image of a flamingo floatie isn’t getting you leads.
Nobody’s calling you from their beach chair to talk about uninsured/underinsured motorist coverage. They’re chilling, grilling, and forgetting what your post even said by the time the next reel loads.
But here’s the good news—you can absolutely generate leads this summer without begging for quotes or cold messaging like a desperate travel agent in 2004.
The key? Lean into the season. Make it fun. Make it about them. And give them something to talk about.
I'm talking giveaways—but not just any giveaways.
The Problem With Most Agent Giveaways
You’ve seen them. Hell, maybe you’ve run one:
“Win a $25 gas card!”
“Free quote = free pizza slice”
“Like and share for a chance to win a flashlight!”
Yeah… no one’s changing agents for that.
You’re basically saying “Trade your personal info for a low-effort prize that tells you I don't value your time or privacy.”
But summer? Summer gives us a built-in excuse to go bigger, be more playful, and create experiences instead of transactions.
And when you do that right, people line up—and the quotes come after the relationship starts.
So let’s talk 15 summer giveaway ideas that don’t just grab attention—they build your list, spark conversations, and actually lead to sales
The Ultimate BBQ Bundle
Bundle up a nice cooler, a few premium grilling tools, a couple sauces, rubs, and maybe even a gift card to a local butcher shop.
Total cost? Maybe $100-$150.
Lead value? Unlimited.
Post it as:
“I want to hook someone up with a killer summer BBQ kit—no insurance talk required. Just tell me who you’d grill for if you won this!”
You get tons of engagement and a reason to follow up with every entry.
Beach Day Survival Kit
Think beach towels, a Bluetooth speaker, sunscreen, waterproof bag, and a gift card to a local beachside spot.
Make it local. Make it fun. You’ll get shared.
Free Ice Cream for a Year (Sort Of)
Partner with a local ice cream shop and buy a 10-punch card or set up a “one free cone a week for 8 weeks” promo.
The “ice cream for a year” hook sounds huge but keeps your cost down—and creates buzz.
Yeti Tumbler + Cold Brew Pack
This one’s simple and clean. Yeti is a brand people love. Cold brew makes it feel “summer morning by the pool.”
Cheap to do. Big perceived value. Bonus if you offer local delivery and drop it off in person.
“Gone Fishing” Giveaway
For your outdoorsy clients. Give away a collapsible chair, fishing tackle box, hat, or even a half-day charter trip if you want to go big.
Make it niche and targeted, and people will tag their friends.
Pool Party Kit
Inflatable pool floats, waterproof speaker, and some pool-safe games. Toss in a lemonade pitcher set or fun drinkware.
Promote it like:
“Let me help you win parent of the summer this weekend…”
And boom—instant shares.
Glamping Starter Set
Target the camping crowd: a pop-up tent, lantern, cozy blanket, s’mores kit, and maybe a hammock.
Perfect for local Facebook groups, especially family-focused communities.
Local Restaurant Summer Series
Pick 4 popular restaurants in town and grab $25 gift cards to each. Create a “Tour de Local Eats” giveaway.
Bonus: You can tag the restaurants and ask them to share. Cross-promotion = bigger reach.
Tailgate Setup for Summer Concerts
Mini grill, collapsible chairs, and drink tumblers with a summer concert playlist download.
Appeal to the country music crowd, jam band fans, whatever’s happening in your market.
Romantic Sunset Picnic Kit
Insulated tote, cheese board, two wine glasses, and a local gift card to a deli or wine shop.
This one screams Instagram, and people love winning something they’d never buy for themselves.
“Dad’s Summer Survival Kit”
Grilling gloves, meat thermometer, craft beer 6-pack, and a lawn chair.
Run this around Father’s Day or just because. Dads never win stuff. Make it their turn.
Backyard Splash Pack
Target families with kids: kiddie pool, water blasters, splash pads, popsicle molds, etc.
Market it like:
“Save your sanity this summer while the kids go wild in the yard…”
The shares will come. Moms will tag other moms. You’ll grow that list fast.
Tickets to a Local Event or Festival
Find a local summer event (county fair, music night, fireworks show) and offer VIP or early access passes.
This positions you as plugged in to the community, not just selling stuff.
Summer Photo Contest
Instead of a prize first, run a photo contest: best beach photo, best cookout setup, best family adventure, etc.
People submit entries, you create engagement posts using them, then give the winner something awesome (see ideas above).
Now your audience feels involved—and the content comes to you.
“Clean Up Summer” Car Care Kit
Buckets, mitts, fancy soap, microfiber towels, and a gas card.
Tie it to a conversation about auto insurance without pitching auto insurance.
Like this:
“Keeping the car clean is one thing… but keeping it protected is a whole other conversation. Let’s talk after the giveaway.”
So How Does This Lead to Quotes?
Simple.
You don’t start with the quote.
You start with attention → then move to conversation → and finally to conversion.
With every one of these giveaways, you have:
A reason to follow up (announce winner, offer a consolation prize, check in)
A list of people who engaged, so you know who’s active and interested
A reason to go live or post frequently to build more local awareness
And most importantly… you're building trust by giving before asking.
People do business with agents they see, hear from, and feel good about.
And giveaways like these build your like-know-trust factor like a beach bonfire with good vibes and no pressure.
Final Pro Tips:
Always collect contact info. Use a landing page, Google Form, or contest platform.
Always deliver the prize personally if you can. Even if it’s just a porch drop. Human contact = trust.
Follow up strategically. Don’t pitch on day one. Congratulate, stay visible, then check in naturally.
You’re not giving stuff away for fun. You’re giving strategically to create conversations, grow your list, and set up soft follow-ups that feel natural—not needy.
That’s how you win the summer and build momentum into the fall.
Need help setting one of these up? Drop me a message. I’ll help you pick a prize and get the post dialed in.
Go make some waves.