--- title: The Art of the Humblebrag description: The art of the humblebrag - knowing when in your career to brag about wins and how image: https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20workspace%20bathed%20in%20soft%20natural%20light%20with%20a%20stylish%20desk%20positioned%20near%20a%20large%20window%20On%20the%20desk%20sits%20a%20laptop%20open%20to%20a%20vibrant%20infographic%20graphic%20titled%20The%20Art%20of%20the%20Humblebrag%20Beside%20the%20laptop%20a%20clean%20not-1.jpeg --- # The Art of the Humblebrag ![](https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20workspace%20bathed%20in%20soft%20natural%20light%20with%20a%20stylish%20desk%20positioned%20near%20a%20large%20window%20On%20the%20desk%20sits%20a%20laptop%20open%20to%20a%20vibrant%20infographic%20graphic%20titled%20The%20Art%20of%20the%20Humblebrag%20Beside%20the%20laptop%20a%20clean%20not-1.jpeg) - May 20, 2025 ![Taylor Dobbie](https://www.theinsurancesoup.com/hubfs/tacobot/153012713_10157873759562039_1569796885355682058_n.webp) [ Taylor Dobbie ](https://www.theinsurancesoup.com/blog/author/taylor-dobbie) Let’s talk about something most of us wrestle with whether we admit it or not—**when is it okay to talk about our wins?** When do you share the awards, the bonuses, the crushing months? And more importantly—**when should you shut up about them?** We’ve all seen it done wrong. The guy with the "Another $100K month, just being of service" post that somehow manages to look both insecure and obnoxious. The woman posting her latest leaderboard screenshot in a mom’s group that couldn’t care less. And yet, we’ve also seen people do it right—subtle, strategic, and magnetic. They share wins that **create conversations**, **build curiosity**, and **pull leads** without coming across as tone-deaf or thirsty. So let’s break it down: when it’s okay to flex a little, when it’s not, and how to share your accomplishments in a way that makes people *want to work with you*, not mute you. --- ### 1. **Bragging Is for Buyers, Not Bystanders** Here’s a rule I live by: **brag around buyers, not bystanders.** If the people seeing your post, hearing your story, or watching your video *could* become clients, sharing your success makes sense. It shows proof. It builds credibility. It establishes that you’re not just in the business—you’re *crushing* the business. But if the only people seeing it are your old high school friends, your Aunt Carol, and 400 other insurance agents who are *not* in your downline? Congratulations, you just earned a virtual eye-roll. Here’s what to do instead: if you’re going to talk about numbers or awards, **aim the message at people it can actually influence**—referral partners, potential clients, or prospects watching from the sidelines. --- ### 2. **Don’t Just Say You Win—Say Why That Win Matters to the Client** Let’s say you hit the top 5 in your company. Great—do your clients care? Not unless you make them care. Instead of: > “Just hit the Top Producer list again for the 4th year running!” Try: > “Hitting Top Producer status means more than just a plaque—it means I’m navigating tough markets and still getting families properly protected and saving businesses thousands. That’s my job, and I take it seriously.” Subtle shift. Same accomplishment. But now it’s **about the people you serve**, not your own ego. --- ### 3. **There’s a Time and a Place for Everything (Even Leaderboards)** Listen, I love a good leaderboard as much as the next competitive psycho. But posting it in a general consumer-facing Facebook group? Bad move. Posting it inside a private coaching group you’re part of where everyone is tracking metrics together? Totally appropriate. **Don’t confuse your personal wins with public content** unless it adds value. Here are a few *good* places to share wins: In a professional referral group (like BNI or Chamber of Commerce) In your own agency page or private client Facebook group On your LinkedIn, especially when framed as a business milestone In your email signature or bio (“Over $50M in coverage placed” hits harder than “SuperStar Trophy Winner Q3”) Places to avoid: Mom groups. (They don’t care. And it’s weird.) Your personal page with no context. (Feels like attention-seeking.) Other agents' posts. (Don’t hijack their win.) --- ### 4. **Tacky vs. Tactical** Let’s be blunt: **there’s a thin line between confidence and cringe.** Tacky: “Just sold a $10M policy. Stay broke, haters.” “Another 40 apps this week. Y’all lazy.” “People keep asking how I keep winning. Sorry, that’s proprietary.” Tactical: “Helped a local business save $14K this year by restructuring their policies. These are the conversations I live for.” “I’ve written more policies in the last 60 days than I did in my first year. What changed? I stopped pitching and started listening.” “One of my clients sent me 3 referrals this week. Grateful for this community and the trust you place in me.” The difference? **One is all about you. The other is about what you *do* for others.** Even if the numbers are the same, the tone makes all the difference. --- ### 5. **When Sharing Your Wins Attracts Sales** There *are* times where sharing your success can directly drive sales. Here’s how: **Scarcity/Volume Proof:** > “I’ve already helped 15 families this month and only have room for 5 more this quarter. If you’ve been meaning to get coverage in place, let’s talk.” **Client-Centric Brag:** > “Just helped a couple get $750K of life insurance each for less than the cost of Netflix. If that sounds crazy, it’s because most people overestimate the cost of coverage.” **Subtle Social Proof:** > “Another shout-out from a client who thought she couldn’t qualify. (She did!) If you’ve ever been told no before, get a second opinion.” These work because they showcase results **and** invite others to imagine themselves experiencing similar wins. --- ### 6. **Be Proud. Be Strategic. Be Self-Aware.** Look, you work hard. You bust your tail for your clients. You solve problems, build relationships, close deals, and lose sleep during underwriting hold-ups. **You deserve to celebrate that.** But like anything in sales—it’s not about you. It’s about **how you position yourself** as the guide, not the hero. Clients want a trusted professional, not a braggadocious insurance bro doing TikToks with money guns. So share the wins—**but tie them to service**. Show the scoreboard—**but let it highlight what your clients are getting**, not just what you’re earning. And when in doubt, ask yourself: > “Will this make my ideal client trust me more… or just think I need attention?” If it’s the former, post away. If it’s the latter, draft it, read it, then delete it. --- ### Final Thought: Celebrate your wins, but never forget that **the right people are watching.** Give them a reason to lean in, ask a question, or send a message. That’s not bragging—that’s marketing with class. And in this game, *class converts at levels boisterous never could*. ## Related Articles Check out more great articles!  [![](https://www.theinsurancesoup.com/hubfs/server-upgrade.jpg) ](https://www.theinsurancesoup.com/blog/spring-cleaning-tips-to-help-customers-avoid-home-insurance-claims) ### [ Spring Cleaning Tips To Help Customers Avoid Home Insurance Claims ](https://www.theinsurancesoup.com/blog/spring-cleaning-tips-to-help-customers-avoid-home-insurance-claims) April 30, 2021 [ Read more ](https://www.theinsurancesoup.com/blog/spring-cleaning-tips-to-help-customers-avoid-home-insurance-claims) [![Making sales look easy](https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/A%20super%20confident%20insurance%20agent%20closing%20sales%20simply%20by%20tapping%20a%20red%20button%20on%20their%20desk%20that%20says%20And%20anotha%201%20on%20it%20Their%20peers%20are%20watching%20in%20disbelief%20at%20how%20easy%20they%20are%20making%20it%20all%20look-1.jpeg) ](https://www.theinsurancesoup.com/blog/why-insurance-is-the-easiest-career-in-the-world) ### [ Why Insurance is the Easiest Career in the World ](https://www.theinsurancesoup.com/blog/why-insurance-is-the-easiest-career-in-the-world) April 1, 2025 Why Being an Insurance Agent Is the Easiest Job on Earth (And If You're Struggling, You’re Probably Just Weak,... [ Read more ](https://www.theinsurancesoup.com/blog/why-insurance-is-the-easiest-career-in-the-world) [![](https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/An%20insurance%20agent%20sits%20at%20a%20desk%20in%20the%20middle%20of%20the%20road%20All%20around%20him%20next%20to%20in%20front%20of%20behind%20in%20the%20sky%20utter%20calamity%20Natural%20disasters%20the%20worst%20of%20humanity%20%20its%20all%20going%20off%20around%20him%20He%20is%20trying%20to%20talk%20insurance%20on%20the%20phone%20with%20som-1.png) ](https://www.theinsurancesoup.com/blog/how-to-stay-motivated-at-work-when-the-world-feels-like-its-on-fire) ### [ How to Stay Motivated at Work When the World Feels Like It’s on Fire ](https://www.theinsurancesoup.com/blog/how-to-stay-motivated-at-work-when-the-world-feels-like-its-on-fire) September 15, 2025 You don’t need me to tell you the news has gotten louder, nastier, and harder to escape. Every time you scroll your... [ Read more ](https://www.theinsurancesoup.com/blog/how-to-stay-motivated-at-work-when-the-world-feels-like-its-on-fire) Check all articles ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Taylor Dobbie", "url" : "https://www.theinsurancesoup.com/blog/author/taylor-dobbie" }, "dateModified" : "2025-05-20T16:40:23.491Z", "datePublished" : "2025-05-20T16:40:23.000Z", "headline" : "The Art of the Humblebrag", "image" : [ "https://www.theinsurancesoup.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%20modern%20workspace%20bathed%20in%20soft%20natural%20light%20with%20a%20stylish%20desk%20positioned%20near%20a%20large%20window%20On%20the%20desk%20sits%20a%20laptop%20open%20to%20a%20vibrant%20infographic%20graphic%20titled%20The%20Art%20of%20the%20Humblebrag%20Beside%20the%20laptop%20a%20clean%20not-1.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.theinsurancesoup.com/blog/the-art-of-the-humblebrag", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.theinsurancesoup.com/hubfs/Untitled%20design%20(29).png" }, "name" : "Insurance Soup" } } ```