Insurance Soup Blog
We've all set goals for our careers or for our businesses and sometimes, once we reach those goals, we aren't sure what to do next. Easily lost in maintaining the daily chaos of doing our jobs or running a business, it's easy to forget that we should be setting goals continuously, always giving ourselves and our employees another milestone to hit.
From creating a goal-driven environment to nurturing business relationships so that they can continue to grow into more opportunities, there are lots of ways to stay focused on growth, but these 3 strategies are what we recommend.
INVEST IN YOURSELF AND IN YOUR EMPLOYEES
If you're looking for your business to always be growing, you've got to be prepared to help the people in your business to grow as well. Taking advantage of and offering continuing education opportunities is crucial. Sign up for seminars and industry events that will help you and your team develop new ideas and motivate performance within your agency.
Also, be sure you're properly invested in the best staff for your business. Setting up the proper support team with the proper training is your best bet at success, for your business, for your employees and for yourself.
MAKE MARKETING A PRIORITY
A lot of business owners think that they can get by with grassroots marketing and by taking a more passive approach to reaching new customers, but don't be fooled... thoughtful, successful marketing may cost you. You should be willing to pay for a marketing plan and lead generation tactics that work. Finding the right marketing strategy may take some trial and error, but once you've identified your target audience, you're more apt to make more meaningful contacts instead of wasting time on prospects that aren't going to turn into clients.
ACCOUNTABILITY ABOVE ALL
To keep everyone on track, you're going to want to pay close attention to the numbers. Making sure people are meeting their daily, weekly, monthly and/or quarterly goals is imperative. And when they don't make their goals, finding out WHY is even more important. Addressing ways in which you can turn performance around for someone who is missing the mark is a great way to show that you're invested in their success AND a way to keep them motivated to get their numbers moving in the right direction.
There are lots of big picture things you can do to keep your agency and your employees in it on an incline. But don't forget that there are smaller, every day things that you can do to keep things moving for your business. Being willing to spend time and money to give your employees the best support you can, and keeping close watch to see where help is needed, are great first steps in the right direction.