I have no idea the validity of the stats I am about to throw out at you. I literally just saw a couple of talking heads in an ad saying them like they're fact. Don't know if it is. I generally don't take too too much of what these two in particular flap their gums about when I see them, but it's what they were saying.
They claimed that despite Agents being so sick and tired of the internet lead companies, the internet lead companies saw an average of 40% YOY sales during the pandemic.
How frustrating must it be to be spending an average of 40% MORE with a company or family of companies that you already are ONLY paying because you feel there is NO BETTER WAY? Or because you DONT WANT TO TRY NEW THINGS?
In 2021, if you are not generating your own leads and automating your follow up and all things agency...
If you are not working on your systems and processes and creating uniformity in everything your team does and how they do it... you are making a conscious decision to eat away at your bottom line.
Generally speaking, Agents are aware that there are opportunities, softwares, technologies, and educations available that will free them of lead vendors and make them more effective, efficient, and financially sound. But the time, effort, energy, and ambition to actually do something different and outside their comfort zone keeps them driving along the Frustration Freeway.
Listen, I know, probably better than most in here, the frustration around learning and improving skill sets and figuring out technology and the like. My entire career behind the scenes is failure. You guys see the wins and the testimonials and the Agents super stoked with results theyre getting from what we teach. But what you do not see are ALLLLLLL the things we are doing that DO NOT make it in to our courses... our technologies... our services.
And the stuff that DOESNT MAKE IT in is ALWAYS ALWAYS ALWAYS more than the stuff that does. Because as guru-y as the leaders come across in here from time to time, the reality is behind the scenes we're just swinging the bat over and over and over and ONLY letting you guys have access to the times we hit home runs and can show you how to as well.
So I TOTALLYunderstand the idea of not wanting to be learning and implementing and trying and pivoting when there are alternatives, albeit frustrating solutions, already in use that are producing ehhh but not TERRRRRRIBLE results. The idea of rolling the dice on learning something new, when in your head you're thinking "Well if it ain't broke or causing me to go broke... dont fix it...." is a tricky one.
BUT, understand that suffering through mediocrity because the idea of possibly trying to improve would require work - that doesn't necessarily promise you a net positive gain. That suffering is also dragging down morale, results, chemistry, and more and it's causing you to leave so much money on the table and has you probably SPENDING more money than you have to for the pleasure.
All this said, it is time for you to check out the Collective Agency Council.
Hundreds and hundreds of Agents sharing what and how they do everything within Agency.
Drastically reducing your learning curves.
Drastically speeding up your results.
Drastically educating you on potential pitfalls and problems you do not see yet with your ideas and providing you with DATA DRIVEN, PROVEN, and IN USE processes, approaches, and strategies.
The chances of what you are learning, using, trying NOT improving your Agency are slim to none. If you know you OR your staff need to improve and you're willing to put in the work in your Agency to do it, The Collective is for you.
Gone will be the days that you feel stuck doing ANYTHING just one way in your business because that's how you've always done it.
Ushered in will be a flood of education and data-driven conversations around how to more efficiently and effectively do anything and everything in your business.
Hop on an upcoming call and check out what close to 1000 Agencies are quickly learning inside our new environment. That as good as each and every one of us are individually, The Collective allows us to become the best we can be.