Whatever industry you’re in, there is a legitimate and substantial amount of debate on the use of scripts when your sales team is cold calling potential clients. Some argue that a script leads to a less personalized, more robotic conversation, but a seasoned sales person will tell you that there are ways around that. If you’re on the fence about bringing script software into your sales strategy, check out our thoughts on a few of the benefits you need to consider.
At the end of the day, you want each call your sales team makes to be a foot in the door to new business, so you should aim to make sure they’re putting their best foot forward. There is no harm in sending them off to represent your product with the best tools possible and a well-planned script is a great start to that journey.