We love to vent about the frustrating behaviors consumers display during the sales process. And let's face it, nothing is more satisfying than sharing those eye-roll-worthy moments with your peers. But here's the truth—we’re just as guilty. Yep, we do the same exact stuff when we’re consumers.
You are the very prospects you hate.
Watch.
Ghosting the Salesperson
Ah, ghosting—every salesperson's nightmare. You think you have a great rapport, you've presented your solution, its a great deal, it makes sense, and suddenly, silence. Infuriating, right? Yet, we've all been guilty of doing this ourselves. Ever walked into a car dealership, tested a few vehicles, and then vanished when follow-up calls started coming in? Yeah, thought so.
Endlessly Price Shopping
We roll our eyes at consumers who endlessly compare prices and stall decisions. But let's be honest: how many times have we spent hours online comparing prices on tech gadgets, vacations, or even simple household items to save a few bucks? Exactly.
Ignoring Follow-up Emails or Calls
We pour energy into follow-ups because we know persistence pays off. Yet when roles reverse, how often do you quickly dismiss or ignore sales emails and calls from software reps, marketing consultants, or service providers? Probably more than you'd like to admit.
Making Decisions Based Solely on Price
"You get what you pay for," we preach to clients who always choose the cheapest coverage. Yet, we've all chased discounts and made purchasing decisions purely based on price. Remember that cheap appliance or bargain mechanic you regretted later? We've all been there.
Asking for Multiple Quotes without Intent to Buy
We’re irritated by consumers who request multiple quotes with seemingly no intention to commit. But how often have you gotten quotes from multiple landscapers, contractors, or web designers, even when you already had someone in mind? Yep, guilty as charged.
Not Respecting Expertise
Nothing frustrates agents more than clients who refuse professional advice. But guess what—we often second-guess professionals in other industries. Ever insisted your plumber didn't know what he was doing? Questioned your mechanic’s recommendations? We're right there with our clients.
Procrastinating Decisions
We urge clients to act promptly, highlighting the risks of waiting. Yet, many of us delay our own decisions—whether it's planning vacations, booking flights, or even handling our own financial plans. Procrastination is universal.
Demanding Immediate Attention
We bristle when clients demand instant responses, interrupting our workflow. Yet, we're quick to become impatient customers ourselves. How often have you tapped your foot impatiently while waiting for tech support, food delivery, or customer service?
Empathy Matters
Here's the takeaway: we’re all human, and understanding our own behaviors as consumers can help us become better, more empathetic agents. Next time you feel frustration rising with a client, pause and remember—you've probably done the exact same thing in another context. Recognize this shared experience, laugh about it, and use that empathy to build stronger, more genuine relationships with your clients.