Insurance Soup Blog
We don't know many business owners who aren't always looking to bring in new business. As agency owners, we're always trying to expand by coming up with creative ways to market and reach new prospects. We don't get into business to serve a few people and then decide, "well, I guess that's enough". Most of us have long-term plans to run our businesses and the only way to do that is to consistently be bringing in new customers.
The struggle, however, is finding new customers when it appears the well has momentarily run dry. Luckily now, thanks to social media, there are more ways than ever to retrieve pertinent data and reach people who you may not have been able to reach prior. Here are a few ways you can think about trying to attract new potential clients.
1. SEE AND BE SEEN
Businesses can't sit back and expect customers to come to them unless they've done something to let them know they're there. Sure advertising and marketing are the basic ways of getting the word out, but there are lots of other ways to be seen. Get yourself involved in community events like hosting a booth at a street fair or sponsoring a 5K. Volunteer at events or for charities where people may not be aware of what you do. And after all this, make sure your website and social media accounts are 100% up to snuff so that when people DO reach out to you, you're easy to connect with.
2. PAY ATTENTION AND ASK QUESTIONS
We should always know what our competitors are up to because that's the name of the game. If a similar agency seems to be winning more business than you, try to find out how and why that is. What are they doing or offering that your agency isn't? Is it a customer service flaw? Is it a problem with your products? Don't be afraid to ask questions when someone turns you down. And likewise when you have a happy customer. Find out what it is that they love about doing business with you. This is valuable feedback that you should be highly interested in hearing so that you can change whatever it is that could be losing you business.
3. CELEBRATE WHAT SEPARATES YOU FROM THE REST
And we don't mean celebrate it like "Yaass girl! Rosé all day!" We mean, find what makes you different from your competitors and promote the hell out of it. Let it become your image so that people see the difference in doing business with you from the jump. Let it be something that drives you to create new, influential partnerships or interesting promotional events where you can stand out. You don't have to do exactly what someone else is doing to make your business stand out, you just have to highlight why the way you do it works.
Finding ways to bring new business into your agency is often easier than you think. If you're struggling to find new clients, taking action is the first step. Try these 3 tips and go forth with the odds forever in your favor.