In response to COVID-19, a number of agencies have revised how they conduct day-to-day operations. As a result of the pandemic, now, the insurance industry is better positioned to deal with its effects. When their customers need protection the most, insurance companies and agencies are there to help. A major key to agencies' future success is how they respond to a shifting consumer market. Check out our tips below!
1. GIVE YOUR DIGITAL MARKETING STRATEGIES A REVAMP
Make your marketing plan for the near future more effective by focusing on investments that are cost-effective for attracting new customers through digital channels. Align your marketing tactics to the goal you want to achieve for each component of your plan: YOUR WEBSITE, YOUR SOCIAL MEDIA AND YOUR EMAIL MARKETING.
2. STOCKPILE SALES DIGITALLY
More social distancing requirements and fewer attendees are going to be part of events in the future. When large direct insurers conduct online research, they spend massive sums of money on finding customers. In order to ensure that these potential customers find their way into agencies that can meet a wider range of their demands, agencies can select specific geographies and use affordable digital marketing techniques.
3. BE AS ACCESSIBLE AS POSSIBLE
Check your website's ranking on search engines like Google to ensure people can find it. Once they are there, they can be easily guided into a virtual selling path that results in a new customer. Filling out as many Google My Business fields as possible can have a significant impact even before customers reach your site.
4. CHANGE HOW YOU QUOTE AND SERVE
For agencies to become a digital powerhouse, they should find new ways to digitize, thereby saving both time and resources. To achieve this, your website should have quoting capabilities and binding options, in addition to internal resources to quickly turn around quotes and send them to customers.
5. SWITCH UP YOUR SOCIAL MEDIA STRATEGY
Using social media content as a marketing tool is crucial. The ability to consistently post social media content that is relevant to your customers and referral sources and unique to your local community can show dependability and expertise. The insights you provide will become increasingly important to your audience.
6. GET PERSONAL
Insurers can stand out from the crowd by personalizing their virtual communications. Virtual relationship building, leading to mastery of video conferencing and a consultative approach to fear-driven customers, can only be accomplished by those who leverage advanced social media techniques, virtual appointment setting, and a consultative approach to building relationships.
Marketers and sellers will have to adapt to new ways of doing business, both in the short and long run as some behaviors will stick after the pandemic. It will be difficult for people to come into the office or to let producers into their homes. They may limit meetups to coffee shops and restaurants, and may shun in-person events used by many agencies to reach new clients. This means that the use of digital and virtual tools will be extremely beneficial to agents everywhere.