CJ Hutsenpiller, co-founder of The Collective and owner of Tacobot, took to Facebook recently to describe part of the motivation behind creating a space for agents to come together in order to help one another. His thoughts below offer a no-holds-barred type of insight into the current state of agency across the country. If you agree with CJ and feel that you need a community of agents to help raise you to the next level, The Collective is waiting for you.
"We're under attack. This is why we created The Collective Agency Council.
Some of us are aware of it. Some of us are not. But blissful ignorance will not stop this from coming.
Direct to consumer insurance carriers want to tell the world an insurance agent is not valuable.
They want to portray a message that insurance is easy - so easy in fact - the consumer can handle it themselves using slickly designed websites and apps.
They want to shift the focus to price and away from having conversations about coverage.
They want us, The Collective of local insurance agents out of the way.
All of us. From California to the Carolinas.
By ourselves, we are vulnerable. We are weak.
We don’t have billion dollar marketing budgets.
We don’t have call centers of agents selling & servicing insurance 24/7.
We can’t leverage all the technology they have.
We stand no chance against their attacks alone.
We may barricade ourselves in our small towns and pretend things are going well - we may even be a rock in the center of our communities.
But, he who moves a mountain begins by carrying away small stones first.
It may not be today. It may not be tomorrow - but eventually - they will pick off the lone wolves - one by one.
Buy them. Break them. Overtake them. They care not which.
However, there is strength in numbers.
There is strength in The Collective of power & knowledge.
We can fight them. We can take the fight to them and beat them at their own game.
We have the advantage - most of us just don't know it. Or worse - we don’t know how to use our advantage.
Many of us don't know the weapons we wield are powerful when used properly.
The local agent is the best way to purchase insurance. Period.
The Collective can show you how to fight.
The Collective can and will make you more powerful.
Technology. Client experience. Automation. Management A to Z of all thing agency are covered by The Collective to make its members stronger.
A rising tide lifts all ships. Hoist the colors high, folks. It's time for war.
If you're ready to join the fight, get more info on The Collective here."