It's Ok. You can Touch it. It Won't Break

Most insurance agents are still trying to figure out Facebook, and now everyone’s talking about “AI this” and “AI that.” ChatGPT, Gemini, Claude… the names sound more like bad techno DJs than business tools.

And I get it — it feels intimidating. You hear buzzwords like “machine learning” and “large language models” and your brain taps out.

But here’s the truth: AI isn’t here to replace you - well not ALL of you — it’s here to help some of you sell more, market smarter, and save time.

The agents who figure out how to use it are going to move faster, sound sharper, and close more business. The ones who sit on their hands are going to get left behind.

So let me strip away the hype and give you something simple: a couple of things any insurance agent — even a total AI rookie — can start doing with ChatGPT today.

No coding. No tech background. Just practical ways to learn by doing.

Use ChatGPT as Your Brainstorming Partner

You ever stare at a blank screen trying to come up with an email campaign, a social post, or a blog idea? That’s where ChatGPT shines.

All you have to do is type:

“Give me 10 social media post ideas for a P&C insurance agent in Georgia.”

And boom — you’ve got a list. You don’t have to use them all. You don’t have to love them all. But it gets you unstuck.

This is the lowest-stakes way to start learning AI: let it throw ideas at you.

Draft Emails in Seconds

We all know you should be emailing your list. We also know most of you aren’t. Why? Because writing is hard, and you don’t know what to say.

Try this:

“Write a short, friendly email reminding my clients about the importance of flood insurance before hurricane season.”

You’ll get a draft in seconds. From there, tweak it. Add your voice. Sprinkle in a joke. Whatever.

But you just saved yourself an hour of staring at the blinking cursor.

Roleplay Your Sales Conversations

This one’s sneaky powerful. You can ask ChatGPT to pretend it’s a prospect.

“Act as a small business owner in New York who thinks workers comp is a waste of money. I want to practice overcoming objections.”

Now you’re not just learning AI — you’re sharpening your sales chops. You can even ask it to get tougher, throw curveballs, or act skeptical.

It’s like having a practice client in your pocket 24/7.

Translate Insurance Jargon Into Plain English

We all do it. We get so deep in the weeds that we forget normal people don’t know what “bodily injury liability” means.

Instead of fumbling, you can ask ChatGPT:

“Explain uninsured motorist coverage to a 10th grader.”

You’ll get a simple, clear explanation you can copy straight into an email, a blog, or just say out loud to a client.

That’s not just marketing — that’s building trust.

Create Social Media Content Faster

Social media eats up time. Between coming up with ideas, writing captions, and formatting posts, most agents post inconsistently.

ChatGPT can help you:

Write captions for Instagram

Draft LinkedIn articles

Come up with hooks for Reels or TikToks

Example prompt:

“Write 5 attention-grabbing hooks for a TikTok video about why people should review their home insurance annually.”

It won’t replace your personality on camera — but it gives you the words so you can focus on delivery.

Outline Blogs or Presentations

Want to write a blog or give a talk at your local Chamber of Commerce? Start by asking ChatGPT for an outline.

“Give me a 5-section outline for a presentation about protecting small businesses with insurance.”

You’ll get a roadmap in seconds. Then you can expand each section with your own stories and expertise.

This keeps you from wandering off course or getting stuck on structure.

Build Client Education Materials

One of the best ways to stand out is by educating instead of just selling. But who has time to write guides and checklists from scratch?

ChatGPT can do the heavy lifting:

“Write a one-page client handout explaining the difference between term and whole life insurance.”

From there, polish it, add your branding, and suddenly you’ve got a piece of content that makes you look like the pro you are.

Research Competitors and Trends

You don’t need to read 20 articles to know what’s happening in the industry. You can ask ChatGPT to summarize.

“Summarize the top 5 trends in health insurance for 2025.”
“What do major carriers in Florida say about hurricane coverage right now?”

This gives you a quick snapshot so you sound informed in client conversations — without burning half your day on Google.

Generate Ad Copy

Thinking about running a Facebook ad or a Google ad? ChatGPT can crank out headline and copy variations fast.

Prompt:

“Write 10 Facebook ad headlines for a local insurance agent in Long Island who specializes in boats and motorcycles.”

Instead of staring at the ad manager for hours, you’ve got ideas ready to test.

Learn by Asking Questions

Here’s the most underrated way to use ChatGPT: just… ask it questions.

Not fancy prompts. Not marketing copy. Just:

“What does AI optimization mean for insurance marketing?”
“What’s the difference between a CRM and an AMS?”
“How can I get more Google reviews as an agent?”

Think of ChatGPT as your personal tutor. Every question you ask makes you sharper. Every answer teaches you something.

This isn’t just about using the tool to produce content. It’s about using it to level up your brain.

Why This Matters

Now, some of you are thinking: “Cool, but I don’t have time to mess around with AI.”

Here’s the thing — you’re already spending hours writing emails, drafting social posts, Googling industry news, or practicing sales pitches.

ChatGPT doesn’t add time. It saves time.

It’s like hiring a junior assistant who never sleeps, never complains, and never charges overtime.

The trick is you have to start using it. Even if it’s clunky at first. Even if you don’t “get it” right away. The only way you learn is by doing.

How to Get Comfortable (Without Overthinking It)

Pick one use case. Maybe it’s email drafts. Maybe it’s social posts. Start there.

Play every day for 10 minutes. Ask a few questions. See what happens.

Tweak, don’t expect perfection. ChatGPT gives you drafts, not gospel. You polish it.

Build momentum. Once you get good at one thing, add another.

Within a month, you’ll feel like you’ve been using it forever.

The Big Picture

Here’s what I want you to remember:

AI isn’t some scary robot taking your job. It’s a tool. Just like email, just like Facebook, just like the phone.

The agents who learn how to use it early will dominate. The ones who don’t will look like dinosaurs.

This is about leverage. Doing more with less. Showing up sharper, faster, and more consistently than the guy down the street.

And in an industry where clients judge you on trust and speed, that edge matters.

Final Word

So, if you’re inexperienced with AI and don’t know where to start, here’s your roadmap:

Use ChatGPT to brainstorm ideas.

Let it draft your emails and posts.

Roleplay your sales conversations.

Translate the jargon.

Build content you can actually use in your marketing.

And remember — you don’t have to master it overnight. You just have to start.

Because whether you love it or hate it, AI is already shaping how clients search, shop, and buy.

The question isn’t “Should I use it?” The question is: “Am I willing to fall behind if I don’t?”